The Marketing Module makes it very easy for you to send and record letters, mailers, emails etc. to your clients and prospective clients, individually or en masse. Specifying specific criteria, allowing you to hone in on any area of the system, you can extract lists of contacts for targeted campaigns to generate interest in your services.

Marketers can take advantage of the powerful workflow tool in LAWFUSION to build automated marketing procedures for law firm marketing teams to follow. For example if a firm has a specific way they wish all leads or referrals to be handled, including how you produce quotations and conduct follow up activities etc. a marketing procedure can be set up that will guide users through the stages, recording relevant data as they go.

Quotations for prospective clients are generated automatically and a follow up list is maintained to monitor conversion successes. Upon receiving instructions to proceed the ‘prospect’ record is automatically converted to ‘client’ status and the original details are retained allowing the fee earner to quickly start work on the case. This functionality is designed to enable firms to respond faster to enquiries which in turn will lead to more enquiry conversions and the ultimate objective of growing your business.

With the LAWFUSION Marketing Module you can build lists based from criteria from all areas of the system – including address book records, client records, matters, document records and case management. There is ‘all/any’ and ‘and/or’ filtering and you can search on lead contacts only or all contacts. Once the list is built marketers have the functionality to double click on items to go into the actual database records.

This is all very useful for target marketing, isolating groups of contacts and keeping your database clean and up-to-date.

You can also use the LAWFUSION Report Writer for marketing purposes too, this can be pointed at any part of the LAWFUSION system for indepth interrogation.

Once your marketing lists are built – you may need to write to the group of contacts you have isolated. You can do this automatically in the marketing module with either a bulk mailshot letter or a bulk email (eshot).

You can design mailshot and eshot templates in LAWFUSION, adding images, logos and graphics too and you can record mailshot / eshot responses with codes in the system – for further contact list building for follow on marketing.

You can use LAWFUSION to set up a lead handling and logging procedure for each department to ensure all incoming sales opportunities are handled consistently and professionally across the Practice at all times – ensuring no sales opportunity is missed.

Reporting on leads received each month can be set up and monitored so you can establish how many sales leads are being converted, allowing you to adjust or enhance your lead handling procedures accordingly.